The Party Perfect website was redesigned because its look and images no longer matched the company’s brand. It was outdated, and it worked with Point of Rental, the company that provides the system that connects the website to inventory and rental software, because I knew they needed a more modern and user-friendly platform. I made sure that the technical requirements and design goals were in sync by talking about my ideas over the phone, in Zoom meetings, and in emails over the course of several weeks. The Party Perfect website was completely redesigned to have a clean, timeless look that focused on simplicity and ease of use. The new design not only improved the customer experience by updating the visuals and making the functionality more efficient, but it also strengthened Party Perfect’s reputation as a professional and innovative leader in the event rental industry.